Design Projects

Working with the Melbourne-based visualization studio Flink Labs, I designed posters for display in hospitals across Victoria, Australia's second-most populous state. Flink built a back-end that feeds data into the poster design at regular intervals, so hospital staff can print up-to-date versions showing the performance of their unit relative to various comparative metrics. The poster on the left is the design chosen by the client in the end, while the graphics on the right were two of the many earlier configurations we experimented with.

Frog Pond is a TV and video production company in New York City specializing in documentaries. They wanted to avoid a cute mascot type of logo, and instead hoped for something simple and elegant. I created this peculiar, continuous symbol depicting the back of a frog's head in front of a pond horizon line. The logo is less about the frog and more about looking ahead towards something bigger — perhaps something beyond the pond.

Comic Sans Made Beautiful

As a bit of an irreverent side-project, I wanted to see if I could make anything aesthetically worthwhile out of Comic Sans. While I dislike the typeface as much as the next guy, I think hatred of ugly things gets tiresome. I'm much more interested in thinking about constructive potential, upcycling, and reframing. I set out on a series of experiments, working with Comic Sans as a raw material without worrying about the constraints of typographic conventions. Along the way I documented my steps, and Fast Company asked me to publish the project as an expert post on their Co.Design blog. Prints are available.

Origin, a major Australian energy company, hired Flink Labs to create a system of dashboards and visualizations showing various metrics around social media engagement. I art directed the project, and devised rules for how the dynamic elements should animate and how transitions should be handled, while Flink co-founder Ben Hosken expertly crafted all the functionality. The result is displayed on large screens hanging from the ceiling at the Origin headquarters. The big image above is a still from a dynamic dashboard, but we also created a modular display of ever-updating Instagram images with integrated statistics, a stream of relevant tweets, and a view of competitors' social media activities.

The National Assembly of State Arts Agencies, headquartered in Washington, D.C., is the membership organization that unites, represents and serves state and jurisdictional arts agencies across the United States. Ahead of a conference, but also intended for lawmakers, the nonprofit wanted an 11"x17" handout presenting some key facts about state and federal arts funding. Working primarily with Research Director Ryan Stubbs, I developed a collection of infographics that would work as a whole in print, but also as modular pieces for the web or projected presentations.

One of many designs for the CNNMoney iPad app, which I worked on as Art Director in 2011 and 2012, alongside Senior Designer Yuhua Lai and Creative Director Andrew Bergmann. We approached our mobile apps in a very uniform way across iOS and Android, focusing more on how to scale UI elements from small to medium to large screens.

Wood MIDI keyboard concept

Designed to look good in your home, this musical keyboard concept abandons the cheap spaceship look of most MIDI products in favor of serene simplicity. Pitch and modulation wheels are reimagined as tensioned faders at left, while more faders at top could be assigned to automation tasks. Click through to see video.

One of my fine art pieces covers the back side of this business card, while three small strips from the same image become rules for writing on the front. Having seen numerous changes to phone numbers, email addresses and titles in the corporate world, I decided to leave everything blank so I can always fill in the correct information on the rare occasions that business cards are still requested. Since I am many things to many people, it's useful to be able to write "designer" on some cards, and "animator" on others. Allowing free-form expression on the bottom rule means each card can be customized and personalized.


I did a music video for my own song "Lizzy," using very limited and perhaps not very impressive animation. But the art direction for the piece seems worth including here. The color palette and restrained illustration style feels like a mix of the feminine and masculine, appropriate for the song's subject matter. All the imagery revolves around or adheres to a centered, circular shape, a kind of rigid structure forced upon the video — again suitable for the dynamics the song attempts to describe.

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About Bård Edlund