Bård Edlund designs and animates for clients worldwide through EDLUNDART,

a multidisciplinary studio in NYC.

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Dot Dot Dot is a news and entertainment company devoted to tech and humanity, founded by veteran technology reporter Laurie Segall. For Laurie's podcast First Contact, hosted by iHeartRadio, EDLUNDART is delivering colorful, animated portraits of influential figures in tech interviewed on the show.

The people appearing in the video above are Shane Mac (tech entrepreneur), Justin McLeod (founder and CEO of Hinge), Jasmine Takanikos (founder of BrandHuman and principal at Candor Branding), Adam Mosseri (CEO of Instagram), Aza Raskin (interface designer and entrepreneur), Brian Acton (co-founder of WhatsApp and executive chairman of the Signal Foundation), and Eugenia Kuyda (co-founder and CEO at Replika). This selection is just part of a larger, ongoing series EDLUNDART will be delivering.

My original thought when approaching this portrait series was to construct faces out of dots in some artful way, but after a few experiments in that direction during a brief development process, it all felt a bit too mechanical for a podcast and media company focused on humanity even more than technology.

I ended up pursuing a more drawn feel, but leveraging the bold colors and simple dots logo that had already been created and established as part of Dot Dot Dot's style guide. I framed the recurring elements of the animation in such a way that the widescreen version can be cropped to become a square that works beautifully on Instagram as well.

This project lives on both my animation and design page, though it should really live on an illustration page. My degree is in illustration, and I started out as an illustrator, but that's not really been the focus of my work in recent years — so it's been a really fun challenge and opportunity to return to pure illustration with portraiture, of all things. I love taking on assignments and commissions that aren't only based on what I've done in the past, when clients show faith that I can contribute something valuable even in an area I don't tout as a specialty. Challenges like this allow me to grow, and continue to expand my capabilities!