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Bård Edlund designs and animates for clients worldwide through EDLUNDART,

a multidisciplinary studio in NYC.

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Robo advisors, or software platforms that manage your investments, were the topic for this animation for Investopedia. The piece discusses how younger people are more inclined to rely on algorithms than human financial advisors, especially since losing trust in the financial system after the 2008 recession.

I combined character work with infographics, incorporating some 3D physics into my mostly 2D look, and even baked in some video footage, while keeping the art direction consistent. Caleb Silver wrote the script and recorded the voiceover.

I'm pretty obsessed with robots, especially the humanoid kind, so it was good fun to turn these software solutions into physical robots for illustrative purposes. Hope I'll get a chance to do some more robot animation work in the future! Until then, have a look at more interesting projects on the animation page.