Bård Edlund designs and animates for clients worldwide through EDLUNDART,

a multidisciplinary studio in NYC.

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Heading into the 2020 Presidential race, Fortune commissioned a series of motion graphics templates they could use as part of their videos profiling the many candidates. So-called "mogrts" (motion graphic templates, rhymes with "yoghurts") allow video editors and producers to customize graphics without touching After Effects or other specialized software. This was my first real foray into creating editable templates — an interesting challenge! This page showcases the 2D look and feel we ultimately chose, after an initial 3D exploration, shown here. The video below is one of many Fortune produced using the 2D motion graphics templates I designed.

In addition to having editable text fields, I built in checkboxes that allowed producers to switch text color and graphic elements depending on the candidate's party affiliation, as well as slider controls to adjust the opacity of dark gradients designed to make overlay text more readable. For some of the templates, the layout could also be tweaked.

This project definitely lives at the intersection of animation and design, which is why I'm including it on both portfolio pages here. Do check out the 3D templates I created as well — they have similar functionality, but a different visual feel. For more mogrt magic, you may also be interested in a project I did for DJI, the drone-maker, which allows them to publish my animation in any language.